Business expansion through exports brings opportunities for growth,
increased profitability and diversification. Research has shown that
businesses that engage in international trade are more innovative,
earn higher turnover, and create employment opportunities.
However, exposure to international and regional competition through
exports can create challenges and risks for businesses. One of the
limiting factors for businesses to engage in international trade is the
lack of knowledge of trading opportunities and understanding of
foreign markets. This limits business’ ability to customize products to
the diverse needs of consumers and to meet product requirements
and standards. As such, businesses must build their capacity to take
advantage of export opportunities to expand their markets.
To build capacity of businesses to prepare for international markets,
Africa Trade Academy has developed the Mini-MBA in Export Business
Management to provide a comprehensive training to businesses to
develop and execute successful export business models.

The objective of this programme is to provide businesses with the
necessary information, requirements, processes and support needed
run an export business successfully. The specific objectives for this
course include:

• Develop operational and successful export business models
• Build leadership and managerial expertise for successful export
  businesses
• Develop essential marketing, branding and labelling strategies for
  international markets
• Evaluate market opportunities created international trade
  agreements and identify products in high demand for key markets.
• Implement compliance requirements for successful export
  business.
• Assess and adopt appropriate strategies on how to enter and
  distribute your products in these markets.
• Learn how to leverage and develop e-commerce to reach your
  buyers.

• Intra-Africa Trade Frameworks and Opportunities
• International Trade Cycle and Dynamics
• Types of Trade Finance
• Sources of Trade Finance
• Trade Finance Risks

Participants may have basic understanding of trade finance concepts and the functioning of financial institutions. Familiarity with international trade processes and regulations is an advantage but not mandatory.

Professionals within financial institutions and businesses who are involved in facilitating trade finance transactions within Africa such as:

• Trade Finance Managers
• Import and Export Officers
• Finance and Accounting Professionals
• Relationship Managers
• Export and Import Finance Officers
• Risk Analysts
• Compliance Officers

• Our courses help you achieve fluency in the language of trade and trade related topics in the context of Africa, drawing from international best practices and localizing it to African context.
• Our courses are designed to be relevant to your professional development, helping you develop skills sets that can immediately be applied to your work.
• Our courses help you build and sharpen the fundamental skills in trade and related topics which empowers you to become a competent professional in your chosen field.
• Our faculty is made up of experts-from Africa-with diverse expertise in varied environments, and leadership experience, providing our participants with insightful knowledge, drawing from several years of both professional and academic experience.
• The Academy provides participants to a wide range of current and emerging resources and best practices that complement your training experience.