About Course
Business expansion through exports brings opportunities for growth, increased profitability and diversification. Research has shown that businesses that engage in international trade are more innovative, earn higher turnover, and create employment opportunities.
However, exposure to international and regional competition through exports and imports can create challenges and risks for businesses. This limits business’ ability to customize products to the diverse needs of consumers and to meet product requirements and standards.
To build capacity of businesses to prepare for international markets, Africa Trade Academy has developed the Mini-MBA in Export and Import Business Management to provide a comprehensive training to businesses to develop and execute successful export and import business models.
The Mini-MBA certificate is equivalent to an executive education program or a short-term professional development course designed to provide foundational business knowledge and skills in managing export and import businesses and operations.
What is the objective of this course
The objective of this programme is to provide businesses with the necessary information, requirements, processes and support needed to run an export and import business successfully. The specific objectives for this course include:
- Develop operational and successful export and import business models
- Build leadership and managerial expertise for successful export and import businesses
- Develop essential marketing, branding and labelling strategies for international markets
- Evaluate market opportunities created international trade agreements and identify products in high demand for key markets.
- Implement compliance requirements for successful export and import business.
- Assess and adopt appropriate strategies on how to enter and distribute your products in these markets.
- Learn how to leverage and develop e-commerce to reach your buyers.
What is the course duration
7th April 2025 to 11th April 2025
What this Mini MBA in Export and Import BM course entails
- Module 1: Export Business Management and Finance
- Module 2: Export Marketing, Branding, Packaging and Labelling
- Module 3: Regulatory Compliance I: Standards, Certifications and Regulatory Aspects of Exporting
- Module 4: Regulatory Compliance II: Customs Procedures, Documentation and Processes
- Module 5: Export and Import Opportunities Analysis and International Trade Agreements
- Module 6: Export and Import Supply Chain Management and Logistics
- Module 7: Effective E-Commerce Strategies for Export and Import Businesses
Who can take the Mini MBA in Export and Import BM course
- Export and Import Managers: Professionals responsible for managing exports and imports within organizations, looking to enhance their skills and knowledge in the field.
- Supply Chain and Logistics Professionals: Individuals involved in managing the flow of goods across borders who wish to improve their understanding of import operations.
- Customs and Compliance Officers: Those working in customs, regulatory compliance, and trade policy who need to stay up-to-date with the latest regulations and best practices.
- Entrepreneurs & SMEs: Small and medium-sized business owners looking to expand their businesses through international sourcing and trade.
- Trade & Business Consultants: Consultants seeking to expand their expertise in export and imports trade strategies.
- Government & Policy Makers: Professionals in government roles overseeing trade, exports, imports, and regulatory matters.
Course Fees
The course fee is GHC 3,000.00 (Group discounts available for 2 or more participants).
Payment of course fee secures a spot in the programme. You are required to pay at least 50% before the start date.
Your programme fee includes tuition, course materials, certificate, coffee and lunch breaks, field trips.