About Course
International trade has become a cornerstone of economic growth, offering businesses opportunities to expand beyond domestic markets. Yet, many enterprises struggle to navigate the complexities of export and import operations—from financing and branding to regulatory compliance and logistics. With increasing globalization, digitalization, and evolving trade agreements, there is a pressing need for professionals and entrepreneurs to acquire practical, end-to-end knowledge of international trade management.
This Mini-MBA program is designed to fill that gap by equipping participants with the skills, strategies, and tools required to successfully manage export and import businesses in today’s competitive global environment.
What is the objective of this course
The objective of this programme is to provide businesses with the necessary information, requirements, processes and support needed to run an export and import business successfully. The specific objectives for this course include:
- Understand the fundamentals of export business management and finance for sustainable growth.
- Develop effective marketing, branding, packaging, and labelling strategies tailored to international markets.
- Navigate regulatory compliance requirements, including standards, certifications, customs procedures, and documentation.
- Analyze export and import opportunities within the context of international trade agreements.
- Manage supply chains and logistics to optimize efficiency and competitiveness.
- Leverage e-commerce strategies to expand global reach and streamline trade operations.
What is the course duration
9th – 13th March 2026
What this Mini MBA in Export and Import BM course entails
- Export Business Management and Finance
- Export Marketing, Branding, Packaging and Labelling
- Regulatory Compliance I: Standards, Certifications and Regulatory Aspects of Exporting
- Regulatory Compliance II: Customs Procedures, Documentation and Processes
- Export and Import Opportunities Analysis and International Trade Agreements
- Export and Import Supply Chain Management and Logistics
- Effective E-Commerce Strategies for Export and Import Businesses
Who can take the Mini MBA in Export and Import BM course
- Export and Import Managers: Professionals responsible for managing exports and imports within organizations, looking to enhance their skills and knowledge in the field.
- Supply Chain and Logistics Professionals: Individuals involved in managing the flow of goods across borders who wish to improve their understanding of import operations.
- Customs and Compliance Officers: Those working in customs, regulatory compliance, and trade policy who need to stay up-to-date with the latest regulations and best practices.
- Entrepreneurs & SMEs: Small and medium-sized business owners looking to expand their businesses through international sourcing and trade.
- Trade & Business Consultants: Consultants seeking to expand their expertise in export and imports trade strategies.
- Government & Policy Makers: Professionals in government roles overseeing trade, exports, imports, and regulatory matters.
Course Fees
GHS 5,000
Venue
Africa Trade Academy (In-Person)